Candidates need to be agile to understand the situation, be receptive to unlearn and learn and adapt accordingly, advises Sanjeev Verma, vice president-HR, STT GDC India.
Unlike some of India's largest online retailers like Flipkart, Amazon, Myntra and Jabong, which are very secretive about their data and use it to cut better deals with brands than their competitors, the Nykaa monetising its insights. If it is is able to do so without giving away any of its advantages to competitors, it could be on to a winning model.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.
Ashwini Mishra, better known in the music circuit as A-List, on fighting the good fight and more
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
The German auto maker is clawing back up the brand charts as it fights off competition from Audi, BMW in the Indian market.
Ayew strikes as Palace hold Southampton to 2-2 draw
The Holi weekend is just a month away and if you haven't planned ahead, we'll help you out.
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
Mukesh Ambani, Chairman of Reliance Industries Ltd, has won this year's prestigious World Communication Award as the world's most influential person in telecommunications in 2004, said a company release.
Barcelona head into Saturday's 'Clasico' against Real Madrid with a whopping 11-point gap over their bitter rivals in the Liga title race -- and they also have the advantage in financial terms, albeit by smaller margins.
Avoid high risk transactions even if they seem more profitable.
If you love visuals, you can choose from an array of options to pursue your passion and make money.
Mobile commerce is on the cusp of taking off in India and the growth curve would be a hockey stick shaped one, says Shubhradeep Guha, Global Capability Lead and Country Manager, SapientNitro (India), an integrated marketing, commerce and technology services firm, part of the $1.02billion Boston-based Sapient Corporation (2011).
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
2015 was characterised by some interesting events and trends.
'But I understand the need for this government move.' 'I completely support Mr Modi.'
The Income Tax Department invites all artists and designers, both professionals and amateurs, to develop a Mascot to be used in all advertising and communications of the Department.
Celebrities will become more responsive to consumer concerns about the brands they endorse.
Videsh Sanchar Nigam (VSNL), which was on Wednesday rechristened as Tata Communications, will invest over $2 billion, or Rs 8,000 crore, in the next three years for global expansion plans. The company will make the investments in submarine cables, network expansion and rolling out of WiMax services.
Having an 'Indian heart' is all about understanding the psyche of Indian consumers.
Sex must be enjoyed equally by both you and your partner and consent is pivotal before getting into the act, says Gaurav Gupta.
The Tata group-owned budget hotel chain is going back to drawing board to reboot the brand. Is it too late?
This recognition is a testimony of India's strong belief in promoting entrepreneurship
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
Jaguar Land Rover is planning to launch the stunning F-Type in India in July. The Freelander 2 is set to hit the market soon, too.
The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.
Now mergers, acquisitions, sale of assets, fundraising, strategic intent and competitive position in the market are part of business life everywhere.
IndiGo and other airlines have said they are improving their staff training, looking at better ways of communication and customer awareness on operational matters.
However, Misra added that Vodafone will need to follow this transition up with a highly visible multimedia campaign in the initial two months. "This will instill confidence among consumers that their brand is in the right hands," he said.
WPP also plans to introduce 24/7 Real Media, a digital marketing firm, in India and the rest of Asia.
Indian talent is certainly world-class, but it does not have global grade experience. Our aspiration is to be a global company. Fifty-five to 60 per cent of our revenue comes from the international business.
Smart lighting is about to revolutionise the way we think of the humble bulb.
The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.
Will the warning shots from giants like Unilever and P&G break digital growth?
Ash and Abhi help the TTK Group strengthen its mass appeal.
To be fair, with the increasing terrorist threats, India's concern may not be unique. The United States, for instance, has always had the reputation of not allowing any email service provider to operate without it being able to break the encrypted code.
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